How to Drive Change Through Meaningful Corporate Gifts

How choosing eco-friendly corporate gifts can help your organisation drive positive social change and reflect CSR goals 

Gift giving is a universal love language. Everybody appreciates a good gift and the thought behind it. It makes a person feel seen, appreciated and loved. Corporate gifting helps build and nurture a company’s relationship with its employees, stakeholders and partners. It is a tangible way of showing appreciation for the support and work put in by the people around us and is an integral part of the marketing communications mix. 

Corporate gifting, whilst creating a feeling of happiness, has also been known to create quite a bit of waste when the gifts are not well thought out. Trinkets that don't necessarily serve any purpose or objects that are quickly set to go out of fashion, are definitely bad choices when picking a corporate gift. Corporate gifts are meant to go to a wide range of people - from salesmen to senior management - and hence these gifts need to be picked up after careful consideration. Done right, corporate gifts can build stronger relationships within the organisation and outside. It can improve company culture and boost morale. 

Corporate gifting - a part of CSR

Well thought out corporate gifts reflect a company’s corporate social responsibility. There is a natural conflict when companies have corporate social responsibility programs that aim to give back to the environment but at the same time spend money on unsustainable non-biodegradable corporate gifts. Choosing gifts that reflect the CSR goals of the company will help spread the message in a more organic way and help drive change internally. 

Your choice of corporate gifts sends a strong message to your stakeholders. Endorsing brands that focus on the environment, employment generation and uplifting marginalised communities will help make a company's commitment to its CSR initiatives more stronger.  

Eco-friendly and sustainable gifting

Choosing products and brands that promote sustainable practices sends across a message of responsibility and generates awareness about environmental issues. Introducing your community to better options like natural replacements for common plastic items might induce them to make such switches at home or at least think through their next plastic purchase. Such small changes can go a long way in reducing the load on our environment and resources.

Driving rural employment through conscious choices

Brands that prioritise skill development and employment generation in rural areas are making great inroads today. Supporting such small businesses is a way of indirectly giving back to the community and empowering rural artisans and workers.

Brands focusing on skilling marginalised communities like rural women are also great for meaningful CSR partnerships. It is important to associate with brands that have the same ethical and ideological goals to further your CSR initiatives. 

Revolutionising the idea of waste

It is always easier to discard and replace than repurpose. But the environmental concerns arising from a culture of consumerism has already made its impact. Brands like Thenga are transforming how we look at waste. By endorsing products made from natural waste matter, we are sending a message to our community to rethink their consumption patterns and encourage repurposing and reusing. 

Investing in employee health

Picking out eco-friendly and natural gifts for corporate gifting also has manifold health benefits for the receiver. It attests to your commitment to your employees’ physical wellbeing. Choosing natural materials and non-toxic products not only supports a healthier lifestyle but also helps in preserving our planet for future generations. It's a thoughtful way to show care both for the recipient and for the environment. An eco-friendly corporate gift can be the first step in engineering a chain reaction in helping employees switch to natural, healthier alternatives in daily life.  

Branded eco-friendly gifts

Etching and printing company logos on complimentary gifts are a way of driving brand recognition and making sure your gift doesn't get lost in the crowd. Many eco-friendly brands and labels offer the option of customising their products.

Thenga offers custom engraved coconut shell products that reflect each brand’s ethos in a tasteful way. Choosing gifts that reflect your CSR initiatives help cement a company’s commitment to the same goals. It conveys the seriousness of the problems that are being tackled and helps the organisation take a direct part in its alleviation.

It also grounds the problem within the company and helps create awareness about the ways in which it can be resolved. 

Explore Thenga’s Eco-Friendly Gift Hampers Sets.